Who are we?

We are people who believe that our future depends on changing how we treat our world. We are doing our part by taking waste tires and repurposing them for creating sustainable, safe and practical products. We are headquartered in the Motor City – Detroit, Michigan – the birthplace of automotive innovation. What better place to figure out a better way of recycling the part of vehicles that we throw away?

Absolutely! The idea for our company was birthed after seeing the devastating effects of illegal dumping of scrap tires in the City of Detroit. Inside of abandoned homes, commercial buildings and even open fields. We knew that there had to be a better way. Our vision was to do our part to cleanup these sites while providing jobs to Detroit residents and making a profit in our business.

Tires can be processed into a number of valuable recycled resources based on the processing methods. In its most basic form, tires can be shredded into aggregate, which may be used as light weight fill in a number of infrastructure applications. It may also be used to create energy by burning them in cement kilns and power plants, which reduces the use of fossil fuels. In addition, scrap tires can be processed into more fine crumb and used to create mats, flooring, shoe soles, and many other items that we use in our every day lives – including re-using the tires to make new tires.

The impact of climate change on the way we live is growing more challenging each day. Without immediate changes, the future of humanity will be very different and more challenging. Our commitment to achieving 100% diversion of scrap tires away from landfills and back into a circular economy will result in a) reduced CO2 emissions, b) improved reliability and durability of our roads and other parts of our infrastructure in the U.S., and c) improve our lives by creating a safer living environment.